What is Facebook?
Facebook is a social networking website intended to connect friends, family, and business associates. It is the largest of the networking sites, with the runner up being MySpace. It began as a college networking website and has expanded to include anyone and everyone. Facebook was founded by 2004 by Harvard student Mark Zuckerberg and originally called thefacebook. It was quickly successful on campus and expanded beyond Harvard into other Ivy League schools. With the phenomenon growing in popularity, Zuckerberg enlisted two other students, Duston Moskovitz and Chris Hughes, to assist. Within months, thefacebook became a nationwide college networking website.
The Advantages and The Disadvantages:
ADVANTAGES:
- Facebook makes it easy to find and join groups with similar interest and dislikes
- It is easier to find old friends or new friends as almost everyone is on Facebook.
- Facebook makes it easy to approach and meet new people
- Facebook can be used to meet business contacts and for networking purposes
DISADVANTAGES:
- Facebook is becoming a place for long distance relationships with many people you will never meet, this takes some of the intimacy away from relationships
- Facebook addiction is becoming something that is a real problem; if you have any life at all you have other things to do besides sit on Facebook all day.
- Because of open and public nature of Facebook there is the possibility for being stalked online or offline, this can be highly aggravating!
- Terrible for worker productivity. If you are self employed Facebook can consume much of your time if you are not careful. If you run a business your employees may waste valuable and expensive time using Facebook.
- Let's talk about these people on Facebook who are labeled "friends"...are they really?
What are the character of facebook why many engage in this cite?
Facebook doesn’t begin the conversation, it enhances it
If you’re a new or low profile brand looking to increase awareness, Facebook can be a great way to do it. But it comes with extreme diminishing returns, and this goes double with brands that are already well established
They are non-interruptive
Think about all the times you have non-marketing oriented folks tell you why they are on Facebook. I’ll bet more often than not, you hear something to the effect that “it’s a great way to keep in touch with friends and family”. At its core, Facebook is a communication medium.
They integrate multiple social mediums
Perhaps I’m overstating this, but trying to silo your social endeavors diminishes engagement. But we all know silo-ing an operation is part and partial to large organizations with many moving parts. Be that as it may, we should remember users don’t silo their personal operations.
They don’t strive for 1:1 communication, but they are active
Anyone who has worked in a social media program can attest to the fact that social media users have a keen eye for BS (for lack of a better expression).
If you’re a new or low profile brand looking to increase awareness, Facebook can be a great way to do it. But it comes with extreme diminishing returns, and this goes double with brands that are already well established
They are non-interruptive
Think about all the times you have non-marketing oriented folks tell you why they are on Facebook. I’ll bet more often than not, you hear something to the effect that “it’s a great way to keep in touch with friends and family”. At its core, Facebook is a communication medium.
They integrate multiple social mediums
Perhaps I’m overstating this, but trying to silo your social endeavors diminishes engagement. But we all know silo-ing an operation is part and partial to large organizations with many moving parts. Be that as it may, we should remember users don’t silo their personal operations.
They don’t strive for 1:1 communication, but they are active
Anyone who has worked in a social media program can attest to the fact that social media users have a keen eye for BS (for lack of a better expression).
They use Facebook to create evangelists
Badges, apps, fanpages…all of these things are ways to turn your existing base into your own built in brand evangelizing army. For a large brand, the value to having a ‘friend’ on Facebook isn’t that one friend…it’s the 120 or so friends that friend happens to have. This is where the real power of all social media arises. Facebook is an excellent branding tool because these users WANT to tell their friends what they are interested in if you let them. Only for the consumers can afford to make their own website, they can use facebook to business.
Badges, apps, fanpages…all of these things are ways to turn your existing base into your own built in brand evangelizing army. For a large brand, the value to having a ‘friend’ on Facebook isn’t that one friend…it’s the 120 or so friends that friend happens to have. This is where the real power of all social media arises. Facebook is an excellent branding tool because these users WANT to tell their friends what they are interested in if you let them. Only for the consumers can afford to make their own website, they can use facebook to business.
Can you use Facebook in e-commerce How and Why?
Leveraging Facebook business options can provide a new channel for your customers to interact, and at the same time help you acquire new customers as your Facebook fans spread the word about your business to their friends.
Get your facebook to business:
How important Facebook Today?
Get your facebook to business:
- Advertising: Businesses use this tab to create adverts that will run on Facebook pages
- Pages: Businesses use Pages to create a presence on Facebook that will let others join your page as a fan
- Connect: Facebook connect lets users seamlessly connect their Facebook account and information to your site.
- Facebook Share: Design a button for your site to make joining your Facebook Page easy for your customers
How to Publish a Facebook Business Page
- You will need to have basic business information ready before creating the Page — decide on a page name and find any images you want to upload. Remember that your company logo is best for the profile picture. When you create the page you will need to include a description of your Web site, product, brand, or company.
- With this information handy, simply choose one of three categories for your Business: Local Business (and the industry), Brand or Product, or choose if this will be a Page for a public band, artist or other public figure. Once you select a category, you are required to enter the business name. When you submit this information, you will then see a Business Page that shares some resemblance to personal profile pages on Facebook.
- upload your business logo, provide information about your business, contact information, hour of operation.As you add more details about your business you can view the changes live on the page you are creating. This is all you need to publish a basic Business Page on Facebook.
How important Facebook Today?
Facebook is very known to everyone, they are using this cite to make us belong in social networking site, You can create or join as many groups as you wish! Groups are basically along the lines of common interests.It tells you everything that your friends on your list have done. Such as who’ve they added as friends, who posted on their wall, who added new pictures. You can chat your old and new meet friends, they can easily to find you in facebook.Social networking site, Facebook, is used by more than 150 million people to share personal information with friends online.
In business With this information handy, simply choose one of three categories for your Business: Local Business (and the industry), Brand or Product, or choose if this will be a Page for a public band, artist or other public figure. Once you select a category, you are required to enter the business name. When you submit this information, you will then see a Business Page that shares some resemblance to personal profile pages on Facebook.
In business With this information handy, simply choose one of three categories for your Business: Local Business (and the industry), Brand or Product, or choose if this will be a Page for a public band, artist or other public figure. Once you select a category, you are required to enter the business name. When you submit this information, you will then see a Business Page that shares some resemblance to personal profile pages on Facebook.
