CASE # 1
Google is highly successful internet business. Presently they had broaden there scope with a multitude of new tools. Research google business model and answered the following below.
WHO ARE THERE COMPETITORS?
Friendster
As one of the first social networks to enjoy suc
cess, Friendster is an awesome example of failing to capture value. Today, Friendster sees considerable traffic, ranked the 17th most popular website globally. However, in December 2007, Friendster saw revenues of $700,000, with a loss of $400,000. Why, with so many users is Friendster still not being profitable? The answer is in Friendster’s user base. Today, 70% of Friendster’s traffic comes from the Philippines, Malaysia, or Indonesia. Only 4% of traffic comes from the United States. With such little traffic coming from wealthy countries, online advertising (key to social networks revenue) is ineffective and Friendster is unable to capture value
What is YAHOO?
Yahoo! Inc. is an American public corporation headquartered in Sunnyvale, California, (in Silicon Valley), that provides Internet services worldwide. The company is perhaps best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, and Yahoo! Mail,
cess, Friendster is an awesome example of failing to capture value. Today, Friendster sees considerable traffic, ranked the 17th most popular website globally. However, in December 2007, Friendster saw revenues of $700,000, with a loss of $400,000. Why, with so many users is Friendster still not being profitable? The answer is in Friendster’s user base. Today, 70% of Friendster’s traffic comes from the Philippines, Malaysia, or Indonesia. Only 4% of traffic comes from the United States. With such little traffic coming from wealthy countries, online advertising (key to social networks revenue) is ineffective and Friendster is unable to capture valueWhat is YAHOO?
What is Facebook?
Facebook is a social networking website intended to connect friends, family, and business associates. It is the largest of the networking sites, with the runner up being MySpace. It began as a college networking website and has expanded to include anyone and everyone. Facebook was founded by 2004 by Harvard student Mark Zuckerberg and originally called thefacebook. It was quickly successful on campus and expanded beyond Harvard into other Ivy League schools. With the phenomenon growing in popularity, Zuckerberg enlisted two other students, Duston Moskovitz and Chris Hughes, to assist. Within months, thefacebook became a nationwide college networking website.
You Tube
YouTube
generates 100 million video streams a day, which makes it the leader in the online video market. Combining that content with Google's technical expertise, which helps users navigate a vast world of online choices, could yield potent results. "Melding YouTube's content with Google technology and prowess can create a whole new business," says investment banker Ken Marlin, managing partner of Marlin & Associates, a media- and technology-focused investment bank.HOW HAD THEY USE INFORMATION TECHNOLOGY TO THERE ADVANTAGES?
Friendster
is like in a facebook it will allows also of the old and new friends, friendster is accessible to choosing the universities having a high level of security and makes a effective of communication.
Since Yahoo is one of the most established names on the Internet, and provides a number of unique and robust technologies to users, you can be confident that they can be a comprehensive, full service solution for your business needs - from domain registration to search engine marketing ad campaigns.
Facebook use information technology to there advantages they allows user search for new and old friends. Accessible to chosen universities having a high level of security. Makes it less awkward when communicating with strangers or people you are not familiar with. Love attraction - can be used as a dating service system. Makes it easier to join groups having similar likes and dislikes.Allows members to check students who are taking the same class, living within the same area, or coming from the same academy.
You Tube is on Google owns the rights for YouTube, it follows that YouTube will be given a priority in Google's PageRanking. People using Google search engine will probably see YouTube catapult ahead of the line, which is a great way to maximize your site's visibility in the virtual world.
HOW COMP
ETITIVE ARE THEY IN THE MARKET? Friendster currently sits in 4th place on the list of popular social networking sites, behind MySpace, Facebook and Hi5, but ahead of Tagged.com, Bebo and Piczo.The social network that was the coolest thing on the block until MySpace came around has been slowly regaining its reputation and users over the years, and now boasts 50 million registered user and 27.4 million monthly unique visitors. The only problem (if you call it a problem) is that, like Orkut, most of those users are outside of the U.S. Specifically, they’re in the Asia/Pacific region – 24 million of the total 27.4 million unique monthly visitors come from there, as do 35 million of the 50 million registered users.
The competitive search or Yahoo engine market carries considerable importance, because market share translates into ad rates and impacts where advertisers choose to go. So the share held by each of the three big players is watched with a very keen eye by many industry players. This month was a good one for the competition, as dominant Google shed a small amount of share to rivals Bing and Yahoo. Will it change with a new traffic measuring system? E-Commerce Guide takes a look. We believe Facebook’s ‘Like’ feature and its search partnership with Microsoft could threaten Google in the long term.
Facebook recently passed Google to become the most visited Internet site in the U.S, with a market share of around 7%. However, we believe that Facebook does not pose an immediate threat to Google's search business. Google's momentum and superior search technology will likely ensure that it remains the preferred search engine in thee near term.
WHAT MAKES THEM SO UNIQUE?
Uniqueness of Friendster
1.The service allows users to contact other members, maintain those contacts, and share online content and media with those contacts 2.The website is also used for dating and discovering new events, bands, and hobbies. Users may share videos, photos, messages and comments with other members via their profile and their network 3.The website receives approximately 19 billion page views per month, and is in the top 500 global websites based on web traffic
The Uniqueness of Facebook:
Facebook has also created value with its social network, however so far it has captured very little. In 2007, reported revenues were $150 million, with an EBITDA of $50 million. Projected revenues for 2008 are $300 to $350 million. Facebook has only recently begun to insert advertisements in its site, and it has been very judicious in how it goes about doing this. As opposed to MySpace, Facebook shows fewer advertisements per page and they are generally more subtle.
You Tube Uniqueness
The uniqueness ot youtube is you can see what is the latest video, songs and t.v progarm that you want to see. You can also downloads movies, viedos and MTV in you tube, you can create your own style into youtube.
WHAT NEW SERVICE DO THEY OFFER?
Services of Friendster
According to Friendster, developers will have access to service APIs compatible with others in the social networking industry, so that widgets and other applications can easily be deployed on Friendster, while existing widgets built using Flash and HTML will continue to function. Friendster also plans to roll out a widget directory to promote add-ons and offer “viral support” for popular widgets via a custom event visible to friends when a users installs a widget. Friendster is also offering an open revenue model: developers don’t have to pay Friendster a cut of any money they earn from their applications.
You tube services
The sale of the YouTube API, API Data, YouTube audiovisual content or related services, or access to any of the foregoing; the sale of advertising, sponsorships, or promotions placed on or within the YouTube audiovisual content or player; or the sale of advertising, sponsorships, or promotions on any page of the API Client containing YouTube audiovisual content, unless other content not obtained from YouTube appears on the same page and is of sufficient value to be the basis for such sales.
Facebook Services
Twitter and Facebook provide a plethora of efficient collaboration and messaging capabilities, but businesses have been hesitant to officially use these services in-house for security and control issues. Socialcast, Socialtext and Huddle are three services designed to offer the features of Twitter, Facebook and other Web 2.0 technologies in a way that is palatable to the enterprise.
